At Siroko, we see sports as more than just exercise; it’s the key to a healthier, more active life, both physically and mentally. That’s why we design sportswear that looks great and performs even better. We also keep it affordable, so everyone can enjoy the sport. Today, we’re stepping into a whole new arena: the

The 2014 Specialized Tarmac SL4 S-Works used to have a retail price of around €10,000, while the 2024 Specialized Tarmac SL8 S-Works costs €14,000. The same goes for the Trek Madone, whose price has gone up from €10,000 in 2014 to €13,499 in 2024. While inflation may account for some of this increase, other factors